We could write to communicate and sell an idea. It’s the simplest but not the most effective way though. That is why we love watching videos. In a short couple of minutes, we could learn so much more information about a product. It would be even better if the video were masterfully crafted that it becomes entertaining to watch.
As we move on with time, we’re witnessing better quality videos. TED’s head Chris Anderson coined this as the Crowd Accelerated Innovation, fueled by web videos around the world. We observe what others did, imitate, learn and do it better.
A good video drives action or changes behavior. I was really impressed with the product video created by the RockMelt team. The concept of a social browser is easily understood but hard to imagine. But in 3 minutes, the video placed a positive picture in my mind. I felt the rush to reserve a spot. I was sold. (P.S: Tried it. It’s a clean and sleek browser recommended for social media addicts.) Check out the video below. I’m sure many of you would like it.
Twitter also did a video when it launched its new layout and bird icon last month. We usually expect users to resist change, especially when it concerns the layout. Thankfully, nothing happened. Users were fine with the new design, partly because the video communicated the change perfectly (click here to find out more).
If you have a product which you find it hard to communicate in words, why not create a video? Depending on its duration, a good video could cost a couple of thousands to produce. If you fail to communicate your product, you fail to sell. Don’t scrimp, hire a professional to get a sleek video done. It’s definitely worth it in a long run.
Oh and think about it. The product could also be you. Video resumes are generally well received by hiring managers. Click here for video examples; our writers created two of them.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
