Pranav Kiran · · 1 min readLazada co-founders launch social ecommerce startup
Lazada co-founders Aimone Ripa di Meana and Alessandro Piscini have launched Crea, a social ecommerce startup, to help ecommerce companies target millennial and younger customers through social media platforms.
The company will help businesses with online branding, analytics, and digital marketing, among others.
Crea co-founders Aimone Ripa di Meana and Alessandro Piscini. / Photo credit: Crea
According to a media statement, the company will focus on the beauty and personal care industry in Thailand over the next 12 months, which is expected to reach US$5.5 billion and is growing at 7.5% a year. It will also expand regionally over the next 12-24 months.
Crea is currently backed by Angel Capital Management, early-stage tech investor Picus Capital, and Founders Fund Pathfinder, the investment arm of venture capital firm Founders Fund.
Editing by Dante Gagelonia
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