The new marketing wave of Web 2.0.
The Web 2.0 wave dictates that the new world of marketing includes podcasts, blogs, vlogs and wikis. But how many companies are actually using these now? One might argue that these methods are too “guerilla” whereas we want to maintain the “aura” of our company. Balderdash. Keep up with such trends, peeps! Some fads like fashion ones are pointless to follow, but when it comes to a whole new paradigm in the world of business, one’s gotta follow the crowd sometimes. The new world in which we are now in, is the world of media.
Addtional Reads:
What Is Web 2.0
Judge a (PR) company by its bloggers. . . pointers for choosing wisely
Internet 2.0 will be dominated by the new media and its technologies
Technorati Tags: Marketing, Entrepreneurship, Singapore
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