Ex-Flipkart exec’s startup wants to rescue shoppers from spam

Flash founder Ranjith Boyanapalli / Photo credit: Flash

The clutter and disorganization of shopping-related emails often pose a challenge for avid online shoppers. Flash, an India-based app founded by former Flipkart executive Ranjith Boyanapalli, is explicitly targeting these “power shoppers” with its email ID solution.

The app organizes shopping-related messages into a single mailbox, allowing users to manage and track their orders in a spam-free inbox. It also provides personalized rewards and provides insights on spending.

The startup has raised US$6.7 million in a pre-series A round led by Blume Ventures and PeerCapital, pushing Flash’s total fundraise to US$12.5 million. The company will use the capital to ramp up hiring and develop its infrastructure as it looks to expand within India and internationally by 2024.

Funding details

• Funding amount: US$6,700,000
• Lead investors: Blume Ventures, PeerCapital
• Other investors: White Venture Capital, Emphasis Ventures (EMVC)
• Stage: Pre-series A
• Source

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Since the startup’s launch, Flash users have placed over 1 million orders from over 1,000 brands, with the platform processing over 8 million emails.

“The idea of simplifying an individual’s digital commerce lifecycle by unifying it into a single comprehensive mailbox, thereby deriving substantial benefits for the customer, is a compelling value proposition whose time has come,” said Karthik Reddy, co-founder and managing partner at Blume Ventures.

Flash founder Boyanapalli held several leadership roles over eight years at Flipkart, including in the company’s fintech and payments, customer experience, and marketplace businesses.

Flash’s backers include Global Founders Capital, Soma Capital, Zinal Growth, and angel investors such as Flipkart co-founder Binny Bansal and Cred founder Kunal Shah.

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