ReverseAds wins Tech in Asia’s latest Pitch Night

On the evening of June 22, we held Tech in Asia’s latest Pitch Night in partnership with employer-of-record firm Globalization Partners.

Six startup finalists gave their pitches in front of over 300 attendees and a panel of four investor-judges: Charles Ferguson, Asia-Pacific general manager of Globalization Partners; Siew Chiun Tan, senior vice president for group channels and digitalization at United Overseas Bank; Leung Pui Yan, executive director of Vertex Ventures; and Brandon Chew, vice president for international marketing (US) at Singapore Economic Development Board.

Judged based on the clarity of their ideas and business models, as well as their investment-worthiness, the startups were given five minutes to make their best pitches and another five minutes to answer questions.

The winning pitch was presented by digital advertising platform ReverseAds, which walked away with US$5,000 in cash and media coverage on Tech in Asia. Healthtech startup Z-waka was the runner-up, winning US$2,500 in cash. Both companies also get to enjoy a preferential rate on Globalization Partners’ AI-driven employee-of-record platform, which they can use to hire global remote teams within a matter of days.

Here’s an overview of the six participating startups.

Cocotel

Due to Covid-19, the global market for business travel plummeted in 2020 and continues to trend downward this year. Some of the worst-hit by the pandemic were independent hotel and resort owners who lack the resources and expertise to weather the crisis out.

That’s the problem Cocotel aims to solve. The Philippines-based startup empowers independent hotel owners to boost their operational efficiency, online presence, and opportunities via access to its myriad tech solutions.

Kinexcs

Musculoskeletal disorders and injuries are a global phenomenon: Approximately 1.7 billion people – or 25% of the global population – live with a musculoskeletal condition.

Singapore-headquartered Kinexcs aims to help users with such conditions. The healthtech firm’s smart wearable device Kimia provides a comprehensive solution for remote rehab, allowing patients to share real-time data of their exercise sessions and daily activities with therapists so they can receive personalized prescriptions. The startup was among the shortlisted companies for the James Dyson Award last year.

Ocktolife

Companies provide employees with benefits to attract or retain talent and to keep them healthy. After all, a healthy worker is a more productive one. However, the “one-size-fits-all” approach of such group benefits doesn’t always work for diverse workforces.

Ocktolife, a white-labeled software-as-a-service platform, enables insurers and banks to offer personalized and holistic group benefits to their corporate clients. Its platform essentially allows employers to put the money for health benefits into employees’ wallets, allowing them the flexibility to choose which benefits to spend it on.

Tujju Media

Television shows and movies are the most pirated content on the internet. Last year, the world saw more widespread piracy than ever before, with the economic loss due to television show and movie piracy expected to reach US$51.6 billion by 2022.

Indonesia-based Tujju Media’s Tujju Management System product empowers film producers, television networks, and over-the-top video platforms to enforce copyright protection and reduce financial loss due to piracy.

Runner up: Z-waka

Doctors in developing countries operate under a high-volume, low-resource setting due to inefficient workflows, a lack of specialty knowledge, and low income.

Inspired by this problem, Z-waka’s co-founders switched from running a medical practice to building a unified digital solution that empowers clinics in such situations. Its platform helps doctors boost efficiency and increase their bottom-line through cost-saving measures, and even connects them to an ecosystem of other doctors for knowledge sharing.

Winning startup: ReverseAds

Approximately 70% of the global advertising budget goes to Google and Facebook, despite people spending only 34% of their time on these platforms. That means there’s a huge opportunity for companies to advertise on the rest of the open web.

ReverseAds allows advertisers to do just that. Its web app is an all-in-one advertising tool designed to help businesses launch open-web ad campaigns. The startup raised US$3 million in seed funding in 2019 and aims to raise US$50 million in series A money by 2022.

Join us for more cool events

Pitch Night isn’t the last of our virtual events – we’ve got a lot more happening every month. If you want to get a glimpse of what a Tech in Asia event is like, watch the playback of this workshop on scaling product and operations in Southeast Asia and this expert-led discussion on building a minimum viable product.

Our events are crafted to present attendees with quality content, valuable business lessons, practical working templates, and the chance to get acquainted with fellow founders from the region.

If you’d love to connect with like-minded people and learn all the tips and tricks from experts in the region’s tech ecosystem, then you’ve got to subscribe to Tech in Asia Live. At just US$0.16 per day, this subscription gives you access to all of our masterful workshops, private meetups, and Tech in Asia’s annual signature conferences.

Globalization Partners enables companies to hire global remote teams in a matter of days with its AI-driven and fully compliant global employer-of-record platform.

Experience its global employment platform by visiting the Globalization Partners website.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.