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Deepti Sri · · 1 min readReport: TikTok sees surge in US ad business after Trump’s election defeat
“Trump’s defeat in the election was the turning point for many advertisers who were previously ‘on the fence’ about TikTok” reported Reuters, citing a media buyer.
Details:
- The interest in TikTok has exploded, said Erica Patrick, vice president and director of social media at Mediahub Worldwide. She expects a significant increase in client spending over the next six months.
- Corporate sponsors have gone back to TikTok for booking advertising campaigns and are experimenting with new ways to reach consumers, according to three ad agency executives.
Context:
- The increase in TikTok’s advertising business comes after the Biden administration paused a government lawsuit filed by Trump officials against the popular social media app.
- TikTok said the advertisers running campaigns on its platform surged by 500% in the United States last year.
Editing by Collin Furtado and Jaclyn Tiu
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