On September 1, Niko Partners once again confirmed that Chinese mobile games revenues will surpass those of the U.S. by the end of 2015. These two countries, on their own, account for half of the global gaming market. And although they are neck-to-neck in terms of mobile game revenues, there is a huge difference in their respective gamer base. Whether it’s the demographics, spending habits or even where gaming is done, the differences between an American and Chinese mobile gamer can be powerful.
With the help of a fantastic report by mobile advertising platform InMobi, and other resources, we wanted to give our readers a glimpse into how these two groups differ through a selection of stats.
Check out our blog post for more insight into this comparison and explanations of questions like why the context of gameplay differs so much between the two countries.
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