Dr. Serkan Toto is a gaming expert and independent consultant based in Tokyo. You can follow him on Twitter and his blog. This article is republished with his permission.
The hype around Japan’s most popular mobile game Puzzle and Dragons, which is estimated to generate a mind-blowing US$62 to $86 million per month (or more) in sales, continues.
According to maker GungHo, the RPG/puzzle hybrid game now boasts 12 million registered players in Japan (the company doesn’t say how many users the game has abroad).
It took Puzzle and Dragons a total of 15 days to go from eleven to twelve million users. Here’s a chart we made of the game’s growth using data from Japanese news site Social Game Info:
One day after the game hit 11 million users, on March 26, GungHo started a new TV ad campaign.
What’s interesting about Puzzle and Dragons is that this is the tenth time in a row the title attracted one million users in less than three weeks. This development started in October last year, just after the Android version was released and GungHo started advertising the game on TV for the first time.
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