PS Vita at 2011 Tokyo Game Show
This past Saturday Sony’s PlayStation Vita went on sale in Japan, as the company hopes to close what has been a very difficult year on a high note. Reportedly there were early morning line-ups at various locations around Japan, and in some places people even began queuing the night before.
The Vita comes with a price tag of about 24,000 to 30,000 yen (or about $310 to $385), which is considerably higher than rival Nintendo’s 3DS after its 40 percent price cut, which has seen an improvement in sales thanks to the low price and an assortment of new games.
Andrew House of Sony Computer Entertainment told PC world today that Nintendo’s “handheld strategy has been far more focused around a younger family-and-kids audience than our devices have,” and I think this is an interesting contrast. For Sony, the hardcore gamer demographic is probably less likely to be impacted by the rise of smartphones than casual gaming, where we have seen titles like Angry Birds do so well.
For those of you who would like to get a peek at what a PS Vita looks like booting up for the first time, the always-excellent Brian Ashcraft has a demo video up that shows the entire process:
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