RedDoorz enters mid-scale hotels space with launch of new accommodation brand

Hospitality startup RedDoorz has launched a new accommodation brand in Jakarta to enter the mid-scale hotels space.

Photo credit: RedDoorz

According to RedDoorz, the first Sunerra hotel has 142 rooms across four tiers and offers premium facilities and amenities such as a swimming pool and spa, a fitness and health center, and a menu inspired by Indonesian and international cuisines.

“We envision Sunerra Hotels to be the perfect hotel choice for modern travelers who value comfort, local flavors and a memorable hospitality experience at the best value in the market,” said Liviu Nedef, chief marketing officer of RedDoorz.

Customers can book stays at Sunerra Hotel via its dedicated brand website or through the RedDoorz app.

The launch of Sunerra marks the Singapore-based startup’s latest expansion under its multibrand strategy, following the unveiling of its trendy yet affordable lifestyle-focused Sans Hotel in November last year.

RedDoorz said that it has grown the footprint of Sans Hotels in six major cities in Indonesia and is now in the process of opening its first property under the brand in the Philippines.

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Last year, RedDoorz also rolled out KoolKost, a co-living brand that offers affordable and long-term accommodations. It provides community-type living spaces for young professionals and college students in major metropolitan cities in Indonesia.