The playbook for embedded finance in Southeast Asia (Infographic)

Fintech has become a key part of life in Southeast Asia. From e-wallets to peer-to-peer lending services and everything in between, people in the region are growing increasingly comfortable with the use of digital platforms to meet their financial needs, often turning to fintech firms instead of banks and other legacy financial institutions.

And it’s not just fintech companies that are offering these services to consumers. Southeast Asia is witnessing the rise of embedded finance, where businesses that wouldn’t generally be considered financial service providers are developing digital financial capabilities in a bid to drive customer retention and enhance their product offerings.

We take a closer look at embedded finance in Southeast Asia and how companies can gear up to ride this wave.

Rapyd is a fintech-as-a-service platform that helps companies integrate local payments and fintech capabilities into their platforms.

Learn more about Rapyd on its website.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.