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Betty Chum · · 4 min read

Alibaba’s big play into gaming

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Hello readers,

While it’s generally known that timing can make or break a business venture, it may have taken Alibaba nearly six years to learn this lesson.

For a long time, many people – me included – were a bit perplexed by the Chinese ecommerce giant’s foray into games. The company started pursuing the industry in 2014. But despite having an efficient source of traffic, what its games business amounted to was unexceptional compared to its peers.
Alibaba focused primarily on game distribution, an area already dominated by Tencent and a handful of other companies.

Last year, Alibaba’s gaming arm published a self-developed title, Three Kingdoms: Strategy Edition, that became an instant bestseller. This provided a window that the company had been waiting for. This time around, it didn’t drag its feet, rolling out a second game with the same theme and upgrading its gaming unit in September.

While Alibaba is not necessarily going head-to-head against the incumbents, China’s mobile gaming space is bound to get more interesting with it in the mix. We’ll no doubt be keeping a close eye on its next move.

Nicole Jao, journalist at Tech in Asia


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Community Writer

Betty Chum

That person from Tech in Asia who sends you emails everyday