Today Panasonic (TYO:6752) announced a fun project that will see it live broadcast the upcoming solar eclipse on May 20 to the world from the top of My. Fuji [1]. The remarkable part here is that the company intends to do so using only green power, or in their words: filming the sun, using the sun.
For Panasonic, this appears to be mostly a PR play aimed at highlighting its repertoire of energy solutions. And to be honest, I think that’s a smart idea. As a whole, Panasonic has had a pretty rough year. it will be interesting to see how the company’s focus on green energy (note, it was already a leader in green energy before last years earthquake) serves its business moving forward over the next decade.
The company does have an interesting vision for more eco-friendly living when it comes to the technologies we use on a daily basis. It is working on a ‘sustainable smart town’ in Fujisawa, where it can demonstrate its range of energy efficient products.
Panasonic has a website set up for the live broadcast of the ascent on May 19 and the eclipse on May 20. A Facebook page and Twitter feed that will post updates about the project too.
Lets hope that day doesn’t turn out to be cloudy.
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It’s not the first time that someone tried to live stream an eclipse from the top of Mount Fuji. ↩
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