Indonesia-based startup TouchTen secures funding to boost gaming for women

Jakarta-based mobile gaming company TouchTen has secured an undislosed amount of fresh funding from investment firm Prasetia Dwidharma to accelerate market growth for female gamers.

Photo credit: Touchten

Existing investor Cuebic, a digital marketing company from Japan, also participated in the round, along with Carsurin CEO Sheila Tiwan and King Foto Group founder Indra Leonardi.

“Gaming has often been considered a male-centric pastime, but our world is changing. Today, half of all mobile gamers are female,” TouchTen CEO and co-founder Roki Soeharyo said.

“The data shows that despite lacking content that appeals to them, more women are playing games than ever before. This is what truly excites our team.”

According to a statement from the company, investors recognize that companies need to produce high-quality and innovative titles and veer away from “copycat games” to maintain market leadership in the mobile games segment. They also have to be data-driven to develop a deep understanding of players and grow profitably.

TouchTen claims its revenue and user base have grown 238% and 93%, respectively, in the past year. It has also won several awards, such as the Forbes Indonesia Rising Global Stars, Google Play Top Developer, and Google Play’s Best of 2016 and 2017.

The startup said it is keeping up the momentum by adding to its portfolio a new flagship game focused on the intersection of puzzle gamers and pet lovers for the US and European markets. It also said it’s working on an undisclosed project for the Indonesian market slated for release later this year.