East Ventures leads Malaysian D2C ecommerce firm’s $29m series B

RPG Commerce, a Malaysia-headquartered ecommerce firm, has raised US$29 million in a series B funding round led by East Ventures. Other investors that participated in the round include UOB Venture Management, Vertex Ventures Southeast Asia & India, and RHL Ventures.

RPG Commerce founders / Photo credit: RPG Commerce

Founded in 2017, the direct-to-consumer ecommerce company acquires brands and develops its own. The company runs an end-to-end brand development, production, and delivery process to sell products. It has offices in Singapore, Malaysia, and the Philippines.

To date, RPG has more than 10 in-house international brands offering consumer products like clothing and homeware. These include Thousand Miles, Bottoms Lab, Montigo, and Cosmic Cookware.

“RPG takes a multi-category, multi-brand approach while retaining the roll-up model as an option, making them a unique and successful player in the ecommerce landscape,” said Willson Cuaca, co-founder and managing partner of East Ventures.

The funds raised will be used to improve the company’s technology and development processes as well as to expand its portfolio of brands.

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