Indian AI startup banks $5.5m seed round to help salespeople sell better

SiftHub founder Manisha Raisinghani / Photo credit: SiftHub

When a customer enters a sales meeting, they often already have some idea of what the product or service is – thanks to the wealth of information available on websites, email newsletters, or ad campaigns. That means salespeople need to have even deeper product knowledge, especially when it comes to proprietary company information.

But that can be a fragmented process: Such information may be present across many different documents, for instance, or even across multiple teams. A salesperson may not have much time to keep the prospective customer engaged.

That’s where SiftHub comes in. The AI platform, based in India and the US, aims to help salespeople find up-to-date information and generate accurate responses to customer questions through a single hub.

The company has now raised US$5.5 million in a seed funding round co-led by Matrix Partners India and Blume Ventures. Neon Fund also participated in the round, as did angel investors like the founders of Razorpay.

The expectations for sales teams “have changed – they need to know advanced product, technical, and legal information to get the win,” said Pranay Desai, managing director at Matrix Partners India. “We are excited by SiftHub’s vision to use AI to manage product knowledge so that sales can focus on relationships.”

SiftHub said that its platform, which uses large language models fine-tuned with industry-specific knowledge, is equipped with semantic search features that don’t require toggling between screens. It also supports one-click integrations with workplace apps like customer relationship management or knowledge base tools.

The company was founded last year by serial SaaS entrepreneur Manisha Raisinghani. Her previous startup, delivery automation platform LogiNext, has raised US$49 million in disclosed funding from investors like Paytm and Tiger Global Management.

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