Deepti Sri · · 2 min readExclusive: TheAsianparent raises $8m from Line SEA
The Parent Inc, which operates parenting community platform theAsianparent, told Tech in Asia that it has added Line Southeast Asia, the VC arm of Japanese messaging platform Line, to its cap table of investors. While The Parent Inc has not confirmed the amount of funds raised, VentureCap Insights pegs the deal at US$8 million.
The Parent Inc team / Photo credit: The Parent Inc
The deal will help The Parent Inc and Line explore new products in the fast-growing mother and baby care market in Asia Pacific. The sector is poised to hit nearly US$48 billion in value by 2026.
Starting as an online blog, theAsianparent has grown to become a social network that serves as an information resource for parents in the region. The Parent Inc also operates direct-to-consumer brand Mama’s Choice, which manufactures pregnancy, nursing, baby care, and household products for Asian families.
“In 2021, we grew our revenue by 100% year-on-year, a trajectory we will pursue in 2022 while expanding into even more markets,” said The Parent CEO Roshni Mahtani.
See also: $20m in sales with no funding: How a Singapore baby ecommerce brand did it
The Parent Inc and Line will also form synergies within the digital advertising space in the Asia-Pacific region, which is expected to hit a total addressable market of about US$1.4 trillion by 2026.
In 2019, The Parent Inc added investors including JD.com and SCB 10x, which accelerated its operations in Indonesia and Thailand.
Last year, theAsianparent appointed former Johnson & Johnson executive Akshay Trivedi as its new chief commercial officer.
Editing by Miguel Cordon and Lorenzo Kyle Subido
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