Elon Musk’s X, formerly known as Twitter, is projected to experience its first annual growth in advertising revenue since Musk acquired the company in 2022.

The research firm estimates that X’s US advertising revenue will reach US$1.31 billion in 2025, marking a 17.5% increase. Global ad sales are expected to rise 16.5% to US$2.26 billion this year.

Despite this growth, X’s advertising revenue remains significantly lower than levels prior to Musk’s acquisition.

In 2021, the platform reported US$4.5 billion in ad revenue, its last year as a publicly traded company.

As a private entity, X does not disclose its financial details, and the company has not commented on the Emarketer report.

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