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US gov’t seeks Google ad breakup in tech monopoly case

The United States Department of Justice (DOJ) is set to present its closing arguments against Google on Monday.

The tech giant is accused of monopolizing the online advertising technology market, concluding a 15-day trial in Alexandria, Virginia.

If Judge Leonie Brinkema rules against Google, the DOJ seeks an order for the sale of Google Ad Manager, which comprises its publisher ad server and ad exchange.

Prosecutors argue that Google illegally dominated markets for publisher ad servers and advertiser ad networks, saying the company attempted to control ad exchanges. This, they claim, restricted competition and limited publisher choices.

Google counters that the DOJ misinterprets antitrust laws by expecting it to support competing services. The company notes the case focuses on past events from the early stages of its ad technologies.

Recent Google developments

Timeline
18-Nov-2024 🏢 Google, Meta, others cut staff perks amid economic concerns
  • Big tech firms cut employee perks amid layoffs
  • Meta laid off 11,000 workers, reducing benefits
15-Nov-2024 📱 Google launches Gemini app on iPhone with new live mode
  • Google launches Gemini app for iPhone users.
  • New chat mode offers voice interactions like ChatGPT.
12-Nov-2024 🎓 Google unveils experimental AI tool to enhance education
  • Google launches Learn About AI education tool.
  • It offers interactive responses, unlike previous models.
11-Nov-2024 🚀 Google Cloud eyes new leader to meet China growth target
  • Kathy Lee steps down as Google Cloud president
  • Bin Shen rumored to be her successor from Microsoft
04-Nov-2024 ☁️ Google Cloud’s growth outpaces AWS in Q3

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