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TikTok Shop reaches $32.6b GMV in 2024
TikTok Shop’s global gross merchandise value (GMV) reached approximately US$32.6 billion, according to video commerce analytics firm Tabcut.com.
The United States is the platform’s largest market, accounting for around US$90 billion in GMV.
Indonesia ranks as the second-largest market for TikTok Shop, followed by Thailand.
It is important to note that GMV figures for Southeast Asia may differ from upcoming reports by Momentum Works due to variations in statistical definitions and scopes.
Beauty and personal care products continue to be the top-selling category across TikTok Shop markets.
Recent TikTok developments
| Timeline |
|---|
18-Dec-2024 ⚖️ TikTok appeals US Supreme Court to block potential ban
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17-Dec-2024 🇺🇸 TikTok CEO meets Trump amid US ban deadline
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17-Dec-2024 ⚖️ TikTok appeals to US Supreme Court to avoid ban
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16-Dec-2024 🛍️ TikTok Shop surpasses Shein, Sephora in US spending
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| 11-Dec-2024 ⚖️ TikTok challenges Canadian order halting its operations |
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