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AppsFlyer lays off 100 employees ahead of IPO
AppsFlyer, an Israeli marketing analytics company, is laying off 100 employees, representing 7% of its workforce.
CEO, Oren Kaniel, emphasized the need for the company to remain innovative and competitive in a rapidly evolving market.
The layoffs are viewed as a preparatory step for a potential initial public offering (IPO), which AppsFlyer has been rumored to pursue, seeking to raise approximately US$300 million.
Affected employees will receive special pay packages to support their transition.
Recent AppsFlyer developments
| Timeline |
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25-Jan-2025 📈 AppsFlyer appoints new chief business officer ahead of IPO
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03-Dec-2021 📈 AppsFlyer is making marketing free for new startups
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27-Jan-2021 📈 Adtech unicorn AppsFlyer appoints ex-Oracle, Google exec for SEAPAC
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24-Nov-2020 🚀 Unicorn AppsFlyer bags investment from Salesforce Ventures in extension of series D round
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22-Jan-2020 🚀 The 2020s’ newest unicorn has its sights set on Asia’s $30b mobile app market
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