AppsFlyer, the US-based attribution and marketing analytics provider, has appointed Gal Ekstein as its chief business officer (CBO) as the company plans for a potential IPO.

Ekstein, who has been with AppsFlyer for five years, will oversee global go-to-market strategies during the company’s expansion.

He previously led growth efforts, increasing revenue by 3.3 times in the Europe, the Middle East, and Africa (EMEA) and Latin America regions.

Additionally, AppsFlyer announced other leadership updates, with Hadas Almog as chief people officer and Lisa Zaythik as chief culture officer.

Recently, AppsFlyer reported US$400 million in annual recurring revenue and a full year of profitability.

The company is reportedly working with Goldman Sachs, JP Morgan, and Bank of America on the IPO, which could aim to raise US$300 million.