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Apple names new vice president of global retail

Apple has appointed Vanessa Trigub as its new vice president of global stores and retail operations.

This decision aims to streamline the company’s retail division under senior executive Deirdre O’Brien.

Formerly Apple’s Americas West retail head, Trigub will now oversee retail leaders across multiple regions.

The restructuring reduces O’Brien’s direct reports, consolidating oversight under Trigub and other retail-focused vice presidents.

With Apple’s 535 global stores, Trigub’s promotion may position her as a potential successor to O’Brien, who has been with Apple for 30+ years

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