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Apple Watch may get built-in cameras for AI features

Apple is developing new Apple Watch models with integrated cameras to support AI features, according to Mark Gurman’s Power On newsletter. The functionality, called “Visual Intelligence,” is expected within the next two years.

Standard models will have cameras embedded in the display, while the Apple Watch Ultra will place them near the digital crown.

These cameras will help the watch “see the outside world” and provide contextual AI-powered insights.

The Visual Intelligence feature, already on the iPhone 16, lets users extract event details from flyers and search for restaurant information using the camera.

Apple plans to use its own AI models to enhance these capabilities by 2027. The company is also working on camera-equipped AirPods and AR glasses, though the latter is still in early development.

Mike Rockwell oversees the AI advancements for Apple’s wearables and is also leading the visionOS software development. He was assigned to accelerate Siri’s large language model upgrade.

Recent Apple developments

Timeline
21-Mar-2025 📉 Apple supplier Wingtech sells $635m assets after US sanction
  • Wingtech sells stakes to Luxshare for $635M
  • Focus shifts to semiconductors due to sanctions
21-Mar-2025 📉 Apple TV Plus posts $1b loss despite gaining subscribers in 2024
  • Apple TV Plus lost over $1B despite 45M subs
  • Budget cut by $500M to manage streaming losses
21-Mar-2025 🤖 Apple names new Siri chief
  • John Giannandrea replaced as AI lead at Apple.
  • Mike Rockwell to succeed him amid Siri delays.
19-Mar-2025 📉 Apple loses appeal in Germany, faces stricter market rules
  • Apple loses appeal in Germany’s market regulation
  • Increased scrutiny on Apple’s App Store in Europe

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