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Jum Balea · · 1 min read

Cleaning service ProperHands raises seed funding to scale up

Ruth mopping up after the partay

Singapore’s home and office cleaning startup ProperHands has raised US$177,000 (S$250,000) from Crystal Horse Investments and Tri5 Ventures, it announced today.

ProperHands matches customers with freelance cleaners and takes care of booking, scheduling, and billing.

Co-founder and CEO Wayne Soh says they will use the funds to build an app to fully automate their value chain.

He explains most cleaners are not tech-savvy so it’s tedious for the company to arrange cleaning sessions.

Given that the business is operationally intensive, he says the only way for it to rapidly grow is through automation. “Our vision is for customers to be able to book or change a cleaning job and have scheduling, utilization planning, resource optimization, payment, allocation, backups, personnel matching, confirmations, updates, reminders, and all other operational tasks completely automated with no human intervention.”

ProperHands has more than 100 regular customers who are charged S$18 (US$13) per hour. The company takes a cut of the fees.

Soh says they’ve received over S$100,000 in billing so far.

In five years, the company aims to register 15,000 regular customers and about 6,000 active cleaners.

Other startups providing cleaners on-demand in Singapore are Rocket Internet-backed Helpling and Fixit.

Editing by Steven Millward and Terence Lee

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Community Writer

Jum Balea

A Filipino journalist who's preparing to join a Southeast Asian VC (soon). She formerly held roles at The Ken, Tech in Asia, and Manila-based Rappler and ABS-CBN. Twitter: @jumbalea