Multiply Indonesia Lets You Form a Virtual Queue for the Newest Gadgets

Good news for gadget lovers out there as Multiply Indonesia recently announced its new feature, the Virtual Queue. This offers the potential solution to the few who feel so strongly about owning the latest products and gadgets that they are willing to fight their way through a long queue to do just that.

Multiply’s Virtual Queue, whose concept and development was wholly done by the local team in Indonesia, aims to bring a safe queueing system to its e-commerce customers. Now online shoppers can now take their spot in the queue in the comfort of their home, or just about anywhere with their phone, computer, or tablet. The Virtual Queue feature has been used so far in two promotional programs on Multiply: one involving Samsung, and the Multiply.com SHOPFEST.

Get In Line, No Queue-Jumping!

To access the Virtual Queue, users need a Facebook account to login to Multiply. Then, they will choose between two queue options. First is the “Fun Virtual Queue.” Here, users can gain access to the lowest product price by earning points. Points are earned by playing games and by sharing their activity on Facebook or Twitter. Some might say that that sounds like a lot of hassle.

Second is the “VIP Lounge.” This is aimed at users who are willing to spend a few more dimes from their pocket. Users can purchase a VIP Lounge “ticket” to enter, and with it they are guaranteed to get their desired product. Even though this is a costlier option, Multiply insists that the price would still be cheaper than the item’s market value.

I feel that the program definitely could solve and avoid a lot of distress for many gadget fans out there. However, product launches nowadays are not only used to get the item into consumers’ hands, but also to create media hype. With long lines visible to the public, companies can easily create the attention needed to generate buzz in the media as well as passers-by. Perhaps the virtual queue system for e-commerce sites can continue the drama of this, as brands will be able to say, “Hey, we have 1,000 people in a virtual queue for our new gadget!”