India’s Check-in Service Mojostreet Finds One Mobile Platform Outperforms Others

Earlier this year we told you about Indian location-based service Mojostreet, a promising start-up that received $350,000 in funding in April. As we mentioned before, the service is very much a check-in service like Foursquare or Gowalla, but with an interesting twist that allows you to use Mojobucks to buy a location (ala Monopoly). Read more about how it works in our previous piece.

We just received some stats from the service’s founder Kaylan providing some insights into how mobile users are using Mojostreet. It might surprise you which mobile platform has been seen the most Mojostreet action so far. Kaylan says that nearly 78 percent of Mojostreet app downloads so far have been for RIM’s Blackberry handset (NASDAQ:RIMM). In addition, 71.2 percent of check-ins and 62.1 percent of offer redemptions have come via a Blackberry handset.

This comes as a surprise to me given that (as of just a few months ago) Nokia (NYSE:NOK) still held nearly 40 percent of the mobile market share (at least in terms of revenue), with Blackberry way behind at about 6 percent.

But Kaylan explains that for Nokia, Mojostreet had some issues at the app level for a while which caused downloads to be low. But he expects to see those numbers jump over the next 30 days.

Even considering that fact, is Blackberry a platform that developers should focus on? Kaylan assumes that Mojostreet enjoyed higher visibility on that platform simply because there are not so many Blackberry apps out there to compete with. Regrettably Kaylan couldn’t share actual download figures, so we only know the percentages. But the breakdown is interesting, and we certainly wish Mojostreet luck across all platforms!