Mobile social network mig33 introduces Twitter-like miniblog, targets 500M users

Singapore-based mig33, a mobile social network with over 1.5M unique users a day, has launched a new Twitter-like feature called the mig33 miniblog, which lets users type 140 character texts, reported VentureBeat.

The social network, which is popular in Asia, allows users to create avatars, chat with other people, and play third party games. The miniblog will be integrated with existing features to increase their usage rate.

The feature will differentiate itself  from Twitter and Sina Weibo by offering gamification — game-like features like virtual gifts, avatars, emoticons, and actual games within the miniblog.

“We think the miniblog will be the connector, the glue for our different services that connect users,” said mig33’s CEO Steven Goh. “You can access rich media, play games, and earn badges directly within the platform. This represents an evolution of our community.”

With their miniblog, they plan to reach 500M users in the emerging markets.

Mig33 has so far raised US$34M in funding. The company was started in 2005 and now has 115 employees.