MobDis Makes Mobile App Creation As Easy As A Slide Deck

Having been in the mobile app creation business for the last year or so with 2359 Media, founders Wenhan Zhou and Hongting Wong realised that the long development timelines and costs associated with app development had been putting off parties interested in mobile, even if they saw the value of having a mobile app.

To help parties shift to mobile easily and without having to sacrifice the high level of engagement of internet rich media (as opposed to the traditional lack of engagement on WAP sites), 2359 Media created mobile ad creation platform, MobDis, for brands that have been put off using mobile for campaign advertising.

What is Mobdis?

Wenhan: MobDis is a mobile web app creation platform created especially for designers and marketers to create mobile web apps as easily as putting together presentation slide decks. With an intuitive drag-and-drop interface, MobDis caters for both individuals with no programming knowledge as well as experienced web developers to publish a mobile web app within minutes.

Why should people care about MobDis?

Wenhan: MobDis-created mobile web apps look flashy and engages mobile audiences 5 times longer – two factors that are critical to marketers and designers.

Add on to the fact that designers and marketers can put the whole web app together themselves, this give advertisers and brands a significantly higher ROI in their foray into mobile.

Demo:

Not just for the iPhone

Wenhan: Hongting and I love our iPhones but there are also users of other phones. MobDis is based on HTML5, and hence MobDis web apps works for iOS, Android and BlackBerry 6 (and even some Nokia phones). You could even publish the web app as a native app for the various apps stores.

Having Singapore media giant, Mediacorp as one of the first few customers

Wenhan: One of our first customers is MediaCorp. They used MobDis to create a mobile site for one of their prime time drama series. At the site, users could browse and interact with exclusive content intended to generate awareness of the show.

Special emphasis was placed on animations and visuals to ensure that the audience was engaged in the whole process. In addition, Mediacorp placed QR codes across their marketing posters that re-directed to their mobile site, Mediacorp tracked the effectiveness of their advertising campaigns in print, TV and outdoor.