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C. Custer · · 1 min read

Microsoft sells 100,000 Xbox One consoles on day one in China

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After a brief delay, Microsoft’s Xbox One game console launched in China this week, becoming the first game console to be officially sold in the Middle Kingdom in over a decade. And according to Chinese gaming news site 17173, the console had a pretty good first day, selling more than 100,000 units.

That number includes preordered units, of course, so the device won’t continue to sell at anything close to that rate, but it’s still a fairly impressive debut given the weak lineup of games available and the other restrictions placed on the Chinese version of the console.

Over the next year, Microsoft is reportedly hoping to sell one million consoles in China. Sales of the Xbox One are truly dire in Japan, with the console having sold less than 25,000 units at launch, so China already appears to be Microsoft’s gaming division’s new big target in Asia.

Microsoft rival Sony has yet to announce specific plans for a launch of its current-gen game console, the Playstation 4, in China.

(Source: 17173)

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Community Writer

C. Custer

Former editor and motion graphics artist for Tech in Asia. Currently content marketer at Dataquest.io