Micepad aims to improve the conference experience

One of the key drivers of Singapore’s hospitality industry is the Meetings, Incentives, Conventions and Exhibitions (MICE) business. SGpad, an iPad rental service, is looking to ride on the growth in the MICE industry with Micepad, an app that enhances the conference experience for attendees.

With Micepad, an event organiser can easily customise and deploy a complete event engagement app by choosing the required modules and uploading content. One of the things I frequently do at events is to google further information about the speakers. Micepad eliminates the constraints of print and enables event organisers to provide more information to their attendees.

Another great feature of Micepad is the ability to distribute relevant documents to attendees. No longer will there be a need to remember that SlideShare link or hunt for a copy of the presentation on the Internet.

Micepad also doubles up as an audience engagement tool and comes with inbuilt discussion boards and live poll feedback features.

Kevin, one of the founders of Micepad, shared with me that the service has been adopted by leading financial institutions and software consultancies such as Standard Chartered Bank, SAP and Wipro to name a few (the other clients have their names withheld by NDAs). The team has implemented Micepad in Singapore and Hong Kong over the past few months and they plan to expand to other markets like Malaysia, Hong Kong and New York with the help of newly acquired channel partners over the next few months.

Having thrown away countless of paper collected at events, I can see the usefulness of an application like Micepad both to attendees and event organisers.

One of the key challenges of apps like Micepad is deciding whether they are meant to complement or substitute the traditional print materials used at events. If it is the former, then cost and functions will be important in adoption; if it is the latter, then availability for a wide range of devices is key (currently the full version of Micepad is available only for the iPad).