Metaps, an app monetization startup, recently released a report on the mainland China mobile gaming and app markets. It includes data on how people use phones to go online and get apps and advice on how to distribute apps and games to Chinese consumers.
Metaps has also created a mobile advertising map for the country, as well as a record of how many mobile games have been released this year. You can check out the whole slideshow for yourself here.
The report is useful, but it’s not going to be enough to navigate the Chinese market on your own. Many developers who have gone into China recommend getting a local partner, especially when it comes to gaming.
Gerald Tock, CEO of Inzen Studio, which recently got funded by the Global Mobile Game Confederation and is now entering the Chinese market, recommends doing a market study, then a market trip. He also advises on getting a local project manager.
Tock says this helps not just understand local player culture, but also to learn about business channels and follow-up opportunities.
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