Roehl Niño Bautista · · 1 min readMeituan launches assistant app for livestreamers
China’s Meituan has rolled out a tool for online merchants and internet influencers, according to a Pandaily report that cited local media.
Called Meituan Livestreaming Assistant, the free tool improves on the ecommerce giant’s livestreaming features with group purchases and orders as well as exchange vouchers and tickets. It also adds advanced broadcast notifications.
The platform earlier tried livestreams focused on cosmetics and tourism but got mixed results.
Recently, it was reported that Meituan plans to cut 20% of jobs in its grocery delivery and food distribution units. Workers under its main food delivery and hotel-booking subsidiaries are likewise affected.
See also: These are the most active investors in China’s startups
Editing by Miguel Cordon
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