Want to master product marketing? Gain insights from these speakers at PDC’21

You’ve created a top-notch product. Now, how do you successfully bring it to market? How do you bridge the gap between your product and your target customers?

In today’s saturated and competitive tech industry, what separates an impactful product from those that fade into the background is often product marketing.

Every product needs a strong growth strategy to help it achieve its maximum potential. Sitting at the crossroads of product, sales, marketing, and customer experience, product marketing involves a strong understanding of and responding to customer needs.

In other words, marketers play an extremely important role in growing and retaining a strong user base in order for a business to achieve sustainable outcomes.

If you’re a marketer who wants to bring your product to new heights and achieve commercial success, join us at our signature Product Development Conference on April 7 and 8!

And here’s some great news: We’re currently having a 50% off promotion where you can get maximum value for just US$25!

Meanwhile, our Tech in Asia Core, Live, and ID+ subscribers can RSVP at no additional cost. We’re less than three weeks away from the conference, so grab your seat before it’s too late:

By doing a deep dive into effective product marketing, we’ll help you build your growth playbook and gear it toward success. You’ll get the industry’s best tips on customer retention, evaluating metrics, sales, maximizing conversions, and brand management!

Other than product marketing/growth, we also have four other content tracks aimed to provide you with a holistic view on building winning products: strategy, engineering, analytics, and operations.

Read on for a sneak preview of the speakers who will be sharing their trade secrets in product marketing!

James Frankel, strategy and analysis at Canva

If you’re in the SaaS industry, you know that product activation rate is one of the most important metrics to analyze and optimize. Calculated as a percentage of a product’s users that perform an intended action, it indicates your users’ perception of your product’s value and how likely they will convert to a paying customer.

On April 8, James Frankel, who is in charge of strategy and analysis at Canva, will be giving a master class on how to create value for your customers through calculating, analyzing, and optimizing the product activation rate. Join his session to discover how Canva compels users to stick around and experience the company’s product values to their fullest.

James has been leading product, data, and growth at some of Australia’s largest startups since he was 20 years old. Formerly the head of mobile at Freelancer.com, James now works at Canva where he plays a key role in building user growth and retention.

Valerie Wagoner, chief growth officer at GoPay

Having stagnant product growth is probably one of the scariest yet often inevitable phases for many businesses. However, getting out of a slump is not as easy as pumping more money into marketing. So how do you play your cards right and help your business emerge stronger?

Valerie Wagoner, chief growth officer at GoPay, will be sharing exclusive insights on identifying and overcoming product growth stagnation. With a wealth of experience at high-growth companies, she will also give tips on how to mitigate annual slumps, as well as ways to predict them in the first place. Join us to see how you can better prepare your business for the future!

Valerie has spent the past 17 years launching and scaling products and tech companies, including directly building and leading teams in 19 countries. She has also made an impact on a global scale at Twitter, leading teams focused on reaccelerating user growth. After going on an entrepreneurial journey at Credit Karma (acquired by Intuit), she is currently leading GoPay’s growth.

Well, that’s not all! These are just two names from our impressive lineup of industry leaders. Other speakers we’ve got onboard include Crystal Widjaja from Reforge, Arvin Singh from Hoolah, and Velchamy Sankarlingam from Zoom! You can stay updated on our speakers and content here.

Grab your tickets to PDC’21 for just US$25

In an effort to make our conference and content as accessible as possible, we’re offering tickets at 50% off for a limited time!

You’ll get hours of quality content, a lineup of stellar product leaders, and thousands of networking opportunities. That’s a steal if you ask me!

This promotion ends on March 31, so better act quick:

If you’re a Tech in Asia Core, Live, and ID+ subscriber, you can RSVP at no additional cost here.

By reserving your seat now, you’ll also get to join an exclusive, invite-only LinkedIn group where you get the chance to connect with fellow product enthusiasts and receive the latest event updates.

We hope to see you at PDC’21!