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According to a Bloomberg report today, Chinese PC maker Lenovo (HKG:0992) is going after Dell’s share of government and education sales in the US.
Earlier this year we saw Lenovo reap the rewards of a government contract in India, which helped them overtake Hewlett Packard [1] in that market by leaping to 14.9 percent market share, up on 9.7 percent for the same time the year before. So if it can do something similar in the US, it can only mean good things for its already growing business there.
The afore-mentioned report cites Lenovo’s North American vice president and general manager, Thomas Looney, as claiming that the company can grow more than 20 percent a year in sales to education and government institutions.
Indeed Lenovo is pushing hard for the American market, recently landing a three-year sponsorship deal with the National Football League, becoming the official laptop, desktop and workstation sponsor for the organization – and likely getting lots of important TV air time during games.
Looking at recent trends in PC market share in the United States, Lenovo was the only top five manufacturer to show positive yearly growth in IDC’s recent second quarter report, with a 6.1 percent jump from a year before to hold 8 percent of the market. In contrast, leader HP was down 12 percent, although it still holds a commanding lead with almost 26 percent of the market.
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Disclosure: In the past, I used to work for Hewlett Packard. ↩
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