Marketing tech platform Zeotap banks additional $18.5m in series C funding

Customer intelligence platform Zeotap said it has raised an US$18.5 million extension to its series C funding round from data-driven VC firm SignalFire.

The extension, which comes from SignalFire’s Breakout Fund for growth-stage companies, brings the startup’s total series C round raised to US$60.5 million, according to a statement.

Zeotap founders Daniel Heer (left) and Projjol Banerjea / Photo credit: Zeotap

Founded in 2014, Zeotap offers a full-stack technology platform that allows its clients to better understand their customers and predict consumer behaviors. Its solutions include customer data unification, identity resolution, and enrichment, as well as analytics and modeling.

The company announced its initial series C raise earlier this year, bagging US$42 million from its existing backers that include Neue Capital, Coparion, MathCapital, and TTCER Partners.

Speaking on the investment, Zeotap CEO and founder Daniel Heer said that it “further validates our strategy as a single integrated customer data marketing suite, in contrast to scattered point solutions.”

Zeotap said it plans to use the new capital to invest more in its customer data platform and marketing products as well as to accelerate the adoption of its platform across its 14 active markets. The startup is currently based in Berlin and has a joint venture in Bangalore.

In addition to the funding, Zeotap also appointed two marketing tech experts to its board: Chris Scoggins, former general manager of Datalogix, and Taylor Barada, former vice president for corporate development, strategy, and strategic partnerships at Adobe.