The marketing mavericks behind Tech in Asia’s signature events

This article is part of Inspiring Inclusion, Tech in Asia’s campaign for International Women’s Day 2024, which ties in with our larger initiative to support women in tech by shining the spotlight on their stories, the impact they’ve had, and their achievements.

This year, Tech in Asia is taking its events game to the next level.

On top of our annual Product Development Conference and Tech in Asia Conference in Jakarta, we’re adding two more exciting events to our slate: Saigon Summit, centered around Vietnam’s tech potential, and Tech in Asia Conference Kuala Lumpur, a special Malaysia edition of our flagship conference.

Behind each of these is a team of marketing experts whose job is to make sure people learn about our events, get excited about them, and buy tickets to join us and exchange ideas and insights.

Design by Chae Huah Lim for Tech in Asia

Cutting through the noise to connect with people is no easy task, and it’s even harder these days, given how fleeting attention spans have become.

(No judgment here – we’re all guilty of this.)

By some twist of fate, our events marketing leads are all women. In keeping with the theme of this year’s International Women’s Day, we want to highlight the valuable role that women play in the workplace by shining the spotlight on our team of experts.

Let’s hear from them.

Kelyn Koh, head of Studios

How did you get into marketing?

I studied marketing throughout my tertiary education, and consumer behavior was one of my favorite subjects – I found it fascinating how creative and fun marketing activations can be and how they eventually influence purchase decisions. I wanted to be involved in the creation of such campaigns.

In your view, what is the most underrated or underappreciated part of marketing?

Marilyn Koh, events marketer

Benita Vania, marketing lead, Tech in Asia Indonesia