Malaysia’s GoGet banks $2m in Monk’s Hill-led round

On-demand workforce and job platform GoGet said it has raised US$2 million in a series A round led by Monk’s Hill Ventures.

Francesca Chia, co-founder and CEO of GoGet / Photo credit: GoGet

Based in Malaysia, GoGet runs an online marketplace that connects companies, small and medium-sized enterprises, and business owners to verified flexible workers they call “GoGetters.” Companies can hire for part-time support to aid in logistics, sales and marketing, as well as admin tasks.

For the GoGetters on its platform, the startup has introduced gamification for upskilling to increase their utilization and added products such as savings and insurance.

“The nature of work is being redefined as companies and workers seek both flexibility and fit. This trend has been accelerated by the pandemic, as businesses are transforming in response and require more elastic workforce,” said Monk’s Hill Ventures co-founder and managing partner Kuo-Yi Lim.

GoGet said it plans to use the new funds to scale its services in Malaysia through building new products and expanding its technology teams. It also aims to strengthen its sales and digital marketing teams to grow user acquisition in the country and expand further across ASEAN.

“First off, our plan is to expand the type of jobs available on the platform and the features that allow the businesses on the platform to manage and build their teams on a daily basis,” said GoGet CEO and co-founder Francesca Chia. “For GoGetters, we have plans to increase the features that enhance their financial protection and ability to upskill.”

In addition, the company said it plans to open its platform for enterprises to use its technology to manage and digitize manual processes.

Since starting in 2014, GoGet now has over 20,000 GoGetters and more than 5,000 businesses on its platform. Companies that use the service regularly for deliveries and event support include Lazada Malaysia, Ikea Malaysia, Foodpanda, and Bloomthis.

To date, Chia said the platform has helped create over US$5 million in income, with its next milestone set at US$10 million.

The company in July last year received roughly US$24,300 in grant money after winning the United Nations Capital Development Fund B40 Challenge, which was designed to drive the usage of financial services among low- and middle-income groups in Malaysia.