Talking about building a personality that revolves around a brand, @MailChimp has something special to teach all of us.
Feed it a banana, it will thank you in a Chimp manner. Have a question in mind about its service? This Chimp is there to answer your queries as soon as it sees it.
Powered by real people (or Chimps), Mail Chimp has slowly cemented its brand as the best email marketing platform on Twitter.
Mail Chimp’s Twitter Branding
Mail Chimp does not even need to try – its culture is reflected perfectly in its website and through the Twitterverse.
How many brands are able to achieve such a perfect brand transition?
Not many I guess. When companies enter the Twitterverse, many abandoned their brand persona to conform to the norm or worse, some don’t even have a persona to start with.
Mail Chimp may not be a household name yet but it has placed itself in an unique Twitter brand position. It won’t be long before you see Mail Chimp rise up in the online world!
On Twitter
On MailChimp backend
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