With the rise of social media and the ease of availability to find the dirt on your favourite areas of interest that naturally follows suit, it is only human for us to assume that the sales of physical magazines will dwindle in the year of 2010. However, a recent report by Reuters published that they enjoyed an increase in advertising revenue for the first time in three years; mostly due to the autoomobile industry.
According to data from rate cards compiled by the Publishers Information Bureau, advertising revenue grew by 3 percent in 2010 to about $20 billion, where $1 billion is raked up by People Magazine. On the other hand, food magazine, Food Network, grew the most with a 174 percent jump in ad revenue in 2010 as compared to the previous year.
It was also noted that in the fourth quarter of 2010, magazine ad revenue grew by 4 percent; unperturbed by external factors such as economic downturn and other recovering media such as broadcast television. However, newspapers are still finding their feet in a positive ad revenue increment.
As previously mentioned, the automobile industry generated the biggest percentage increase in magazine by 21 percent. Maybe it’s safe to say right now that marketers are now increasing their trust on the magazine industry to push their products to the market. As for the rest of the “social media gurus”, time to rethink about the numero uno in your marketing campaigns.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
