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Yukari Mitsuhashi · · 2 min read

Support “Kawaii” Projects, a Crowd Funding Service For Girls Only

Another crowd funding service “Green Girl” has just launched in Japan. The system works very much like “Campfire” which I introduced in my previous post several weeks ago.

What differentiates “Green Girl” from other crowd funding services is that it aims to support females only.

Its goal is to support anything “Kawaii” (means adorable in Japanese) created by females. Users visiting the site can show support by clicking on the “Buy” button. If enough users agree to support the project in a certain period of time, the collected money will be used to fund the creator’s vision.

An unique feature of Green Girl is its gift feature. An user can ask someone to show their support on his behalf or give his support to someone else as a gift. From the project page, users can choose who they want to send gifts to via Twitter and Facebook. Messages can also be customized, which will be delivered to the recipients with an URL that leads them to purchase the ticket.

Another interesting effort by Green Girl is it’s Facebook magazine. Articles introducing active female creators are posted on it’s Facebook page. Every three months, posts will be formatted into a digital magazine. The Green Girl wants to put focus on each creator, the website and it’s project page are designed that way.  On the project page for instance, there’s a profile of each creator, and a text box where you can tweet directly to the creator.

Green Girl is a service by ONE MORE INC.  You can find its CEO Takehiko Numata on Twitter.

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Community Writer

Yukari Mitsuhashi

Yukari is a tech writer based in Tokyo. She had experience working with a few startups in Japan before working as a freelance writer. Her blog Techdoll.jp introduces overseas startups to the Japanese market. She also supervised the Japanese caption and naration of the movie "Social Network". She wants to contribute to Japanese startup market by what she does best, writing. Find her on Twitter, @yukari77.