A new industry-led organization in the mobile industry just launched at CommunicAsia. The Mobile Alliance is a platform to support the growth of the Mobile VAS (value-added services) industry and enables its members to more effectively brand themselves in the international marketplace, engage pro-actively in innovative R&D, invest in training and collaborate by sharing resources and competencies.
It will work with existing platforms to coordinate strategic initiatives that will benefit the sector as a whole and address gaps in the current eco-system. This collaborative approach will generate greater synergies within the ecosystem and contribute more effectively to the members of the Mobile VAS community.
The Mobile Alliance has already signed MOUs with the Swedish Mobile Association, Games Exchange Alliance and Mobile Entertainment Forum.
Currently, the Alliance has about 50 members and continues to grow.
They will be conducting a Meet the Members session sometime in July to share detailed plans and activities. Do watch out for it!
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