Malaysian gym pass startup KFit raises $3.25M led by Sequoia

Joel Neoh, founder of KFit.

KFit, a startup in Malaysia that offers users unlimited access to gyms and fitness classes for a monthly fee, has scored a coup. It today announced a US$3.25 million funding round led by Sequoia Capital.

The startup has been on a tear since it launched in May this year, helping users make 400,000 bookings a month. That’s a growth of four times. It has expanded rapidly across Asia, with fitness establishment partners growing five times. Available in six cities, it’s now targeting Auckland, Seoul and Manila.

Joel Neoh, the startup’s founder, seems to be riding on a fast wave. The enterprising Malaysian, who also started a daily deals site that got bought by Groupon, is capitalizing on the rising awareness of health and fitness in Asia.

As he puts it in the press release: “To inspire people to live healthier lives, KFit is catalyzing a new consumer movement to involve the 96 percent of Asians who currently don’t belong to a gym.”