Mapping out GoTo’s chief stewards and a new crop of Shein ‘copycats’

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Last month, Indonesian super app GoTo made top-level reshuffles as part of a plan to strengthen “operational efficiency.”

The announcement saw Gojek co-founder Kevin Aluwi step down from GoTo’s board of commissioners and Anthony Wijaya leave the GoTo board of directors to focus on his role as Tokopedia COO – among several other changes.

In this week’s Big Story, my colleague Budi helps you picture those changes in a comprehensive “org chart,” one of our most popular visual story formats. The chart shows the new figureheads who will be in the driver’s seat as GoTo brings forward its ambitious profitability goal – on an adjusted EBITDA basis – by a year.

Cost cuts come to mind in any discussion of profitability. For ecommerce firms, accurately forecasting demand – including what sells and how much to produce – is crucial in the cost equation.

Major brands, from Levi’s to The North Face, are grappling with excess inventory due to increased orders to meet last year’s strong consumer demand. Shifting economic conditions in recent months mean much of that supply now risks ending up on the promotion rack.

In this week’s Hot Take, I discuss how Shein’s on-demand manufacturing flywheel may be impacting the next generation of up-and-coming fashion labels – and why that can only be good for the apparel industry as a whole.

— Melissa

THE BIG STORY

Org Chart: Top brass realignment at GoTo Group

Image credit: Timmy Loen

With the latest restructuring, Andre Soelistyo and William Tanuwijaya will both sit at the top of the tech giant.

THE HOT TAKE

Shein’s playbook inspires “copycats”

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