India has a long history in the mobile application market. Right from the introduction of the revolutionary iPhone that opened gate for Apple’s mobile application store in India to Android and Ovi application markets; mobile applications have come a long way.
There are around 2 million mobile applications available globally under various categories like communications, games and productivity. About 6.4 billion (free, paid, and ad-supported) applications were downloaded in 2009, generating $4.5 billion of revenue in the same year, according to Bharat Book Bureau.
How about mobile usage behavior? A study by Nokia along with Professor Trevor Pinch of Cornell University has the answer. The study analyzed more than 5,200 smartphone users in 10 countries, including India, Singapore, China, South Africa, Brazil, Germany, Italy, Spain, UK, and USA. We’ll place our focus on India and here are some key insights which we have gathered from the study:
- 77% of people in India have up to 30 apps on their smartphone
- Indians prefer business-focused apps like email and expense managers.
- 20% will delete similar apps from their handset if they hear about a better one.
- Men are more likely to download an application (93%) vs. women (87%)
- Most Popular Applications Downloaded
- Music (41%)
- Social Networking (41%)
- Business (27%)
- Photo/ Personalization (22%)
- Games (22%)
- Most Popular Applications Used
- Social Networking (40%)
- Music (36%)
- Business (28%)
- Utilities (21%)
- Games (21%)
- Women (43%) are more into social networking than men (38%)
- Majority of 18-24 year olds download and use social networking apps
- 58% of smartphone users in India believe apps truly benefit their lives, relying on them while at home (31%), travelling (24%), or at work (10%).
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