Interview With Min, Little Red Heels

Dealing virtually with clients does not mean that Min does not try to add a personal touch to the interaction. Always typing and responding to emails from clients with a smile on her face, Min believes that these smiles can be subtly communicated through text. We listen to Min as she speaks about Little Red Heels, an online blogshop that she started with her friend.

What is Little Red Heels?

Little Red Heels can be found at www.iloveLRH.com. We sell apparels mostly, and whatever interesting finds we stumble across. But we like to think that we are selling a concept, a style, rather than just apparels. It was started by Min, an NUS graduate from Communications and New Media, and Zi, a SMU graduate of Accountancy, both 24.

All your items are designed and manufactured by Little Red Heels? How long is the design cycle for any one product?

Not all items are designed and manufactured by us, but we do have items that are exclusively manufactured by us. The design cycle ranges from about one to three months.

Do you manufacture them locally?

Nope. We manufacture overseas.

What is the motivation behind building this business?

It started out as fun and of course, a common passion for fashion. We kind of just stumbled into this, and started growing Little Red Heels to what it is today.

What are the difficulties that you have faced so far?

We started out when online businesses weren’t such commonplace. It is definitely interesting to see how the market has grown with many new players joining to share the pie. It isn’t really difficulty but more than like a challenge how you can outdo yourself and your competitors to stay ahead – through innovation and creativity.