Adsmobi and YOOSE partner to launch location-based mobile coupon service

YOOSE, a hyper-local mobile ad network, has been selected by adsmobi, a mobile media buying platform, to develop a location-based mobile coupon service called Prime Location, which will complement admobi’s existing product offerings.

Advertisers can use the self-service web app, to create and manage their location-based mobile coupon campaigns. They can select their desired target group, indicating the time, place, and device on which they want their ads to appear. Admobi has a huge inventory spanning 220 countries and hitting 30 billion ad requests.

“Location Based Services are in great demand, brands and advertisers want to reach their consumers directly at the Point of Sale. We chose YOOSE as a partner not just for their technical expertise but also for their commercial understanding of what mobile publishers, advertisers and consumers want,” said Ramy Yared, Co-Founder and Managing Director for adsmobi.

Admobi’s current services include a push app program to help developers promote their apps, and also a rich media solution that enables clients to put up more engaging ads.

YOOSE enables advertisers to engage customers using mobile location targeting and couponing, which will be displayed on mobile web publishers and mobile apps.

Both companies have offices in Singapore.