According to a report from China Daily, India-based mobile advertising company InMobi intends to be China’s “best mobile advertising provider” by the end of the year.
InMobi moved into China last year, and currently has offices in Beijing and Shanghai. And with over a billion mobile users, China certainly is an attractive market.
But as vice president and managing director of InMobi Asia Pacific, Atul Satija, points out, the Chinese market is a very unique one in that it is really fragmented with a lot of different app stores, particularly in the Android space, as we have pointed out before. But while Chinese consumers appear to download a ton of apps, the amount of apps they pay for is relatively small (see iOS figures for China, free vs paid).
However it’s important to note that this sort of consumer behavior might actually create an opportunity for InMobi, as more mobile developers might turn to supporting their free apps with advertising. That’s where InMobi hopes it can fill a need in China. The report cites the company’s CEO Naveen Tewari as saying InMobi already reaches 63 million smartphone users via 13,000 mobile applications so far.
Can they reach their goal by 2013? We’ll have to wait and see.
The company has been busy in recent months, launching its new mobile ad tracking platform a month ago. Back in March, InMobi set up an office in Thailand where it sees a rapidly growing mobile market as well.
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