In Singapore, 67 percent of people aged 15 and above use the Internet — 29 points higher than the average in Southeast Asia, at 38 percent, revealed initial findings from market research firm Nielsen’s inaugural Southeast Asia Digital Consumer Report.
Among youths aged 15 to 19 years old, Internet penetration is at 97 percent, while only 33 percent of Singaporeans aged 50 and above access the Internet.
“‘While Singaporeans still largely access the Internet via PCs, the growing popularity of connected devices such as the iPhone and iPad and increasing availability of cheaper mobile Internet price plans is paving the way for growth in mobile and tablet Internet usage in the future,” says Rebecca Tan, managing director of Nielsen’s Media division in Singapore.
Photo: SarahDepper
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.







