Indonesian mobile phone brand, IMO, is beginning to give more attention to educational institutes as a form of branding strategy. IMO’s producer, PT Konten Indomedia Pratama is partnering with Gunadarma University and Bina Sarana Informatika (BSI) School to provide students with scholarships to China.
Starting in June, 16 students from the universities will visit IMO’s factory in China. The scholarship program is exciting for students.
For four months, selected students will learn to design, test, and create a mobile phone product from scratch. They will also learn how to develop educational applications that runs on the mobile phones. These phones, created by students, will be introduced to the universities and sold to the fellow students.
I Made Wiryana (a Balinese name), Coordinator of International Cooperation Gunadarma University, hopes that students can learn to design and produce world-class products as they become technology entrepreneurs through this program.
In Indonesia, IMO’s occupies the middle range of the mobile phone market segment. Many IMO users are students and this scholarship program, I would say, is a good strategy to improve brand image and promotion among a targeted audience in Indonesia. IMO’s effort also helps Indonesian students to learn through this campaign/scholarship. Huawei, as we last reported, is also taking part in the education sector by providing a training center. Through programs like these, the telecommunications and mobile industry in Indonesia could strengthen while preparing the next generation for the upcoming mobile trend. It’s a win-win situation and hopefully more technology companies will follow suit.
via Kompas
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